MAVANA: Mixed Animal Veterinary Associates North America

Logo Design / Branding / Tradeshow

Created at: Stewart

MAVANA is a national network of mixed animal, equine, and companion animal veterinary practices committed to the highest standards of care and hospital management. Built on the belief that a united community is stronger than individual clinics, MAVANA empowers veterinarians to achieve more together.

As competition intensifies with new aggregators entering the space, the goal was to position MAVANA as a clear leader and true innovator. A key part of the work was differentiating the brand from traditional veterinary management groups and software providers, establishing a distinct voice within the industry.

MAVANA logo with tagline "Power to the Practice" in green on white
MAVANA logo with tagline in white on a dark green background
MAVANA logo construction grid showing the geometric build-out of the letterforms
MAVANA brand color palette: primary dark green PMS 7728 C and secondary bright green PMS 361 C
MAVANA typography specimen showing Rawline Bold, Clear Sans Bold and Lora body copy
Animated Mpower logotype, the MAVANA sub-brand mark in green
MAVANA master logo linked to the sub-brand logos Mpower, Mploy, Mbrace and Mbark
MAVANA tri-fold brochure front cover reading "Power to the Practice"
MAVANA tri-fold brochure partly opened, showing the "Your Practice" panel
MAVANA tri-fold brochure fully opened with Your Practice, The Potential and Our Process panels
MAVANA tri-fold brochure back panel with the Mbark "With Us" contact message
Three MAVANA trade show talk posters hung side by side with session titles and dates
MAVANA "Your Future" externship and extern grant brochure cover with stethoscope
MAVANA externship brochure interior spread titled "The Path to Professional Success"
MAVANA "Don't Work For MAVANA" recruitment flyer in an acrylic holder beside a stack of handouts
MAVANA trade show booth with retractable banner, backdrop and green table cover