Homegrown Longboards

Logo Design / Branding / Fabrication

Homegrown Longboards started as a passion project—a simple father-and-son venture that quickly grew into something more. Rooted in craftsmanship and sustainability, the brand transforms old, recycled wooden water skis into handcrafted longboards.

After building a few boards in the garage, I was inspired to formalize the vision with a name and identity. With strong Kentucky roots and a hands-on approach to the craft, Homegrown Longboards felt like a natural fit.

Homegrown Longboards HLBG compass-style icon with lightning bolt on orange

Homegrown Longboards HL monogram with an orange pine tree between the letters

Woman wearing a cream cap with the HL pine tree monogram, seen from behind

Homegrown Longboards business card for Chris Swanson on kraft paper among wood slices

White t-shirt with orange recycling-arrow and pine tree leaf graphic, beside an orange tee

Hands cutting a longboard shape from wood with a jigsaw

Sanding a handmade longboard deck with a power sander

Person's feet in canvas sneakers riding a wooden longboard on a plank deck

Person carrying a wooden longboard with orange wheels along a road

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