Activyl Protector Band

Copywriting / Campaign Development / Merchandising

Created at: Stewart

Activyl Protector Band for Dogs is a long-lasting flea and tick collar that delivers up to six months of continuous protection. Following the launch of the rebranded packaging, Merck Animal Health partnered with us to develop a strategic campaign that reinforced a clear brand message, established a cohesive visual identity, and elevated Activyl’s position in the market.

The objective was to drive awareness and interest while clearly communicating the product’s value and benefits to dog owners—anchored by the message: Flea & Tick Protection, Activated.

Activyl 'Flea and tick protection ACTIVATED' campaign headline on light and dark backgrounds
Activyl benefit icons: long-lasting, water-resistant, adjustable and more protection
Activyl print ad with a red dog splashing through water
Activyl print ad with a woman jogging with her dog in a park
Activyl print ad with a hiker and dog wading through a shallow stream
Activyl print ad with an Australian shepherd running through water
Activyl ad in a dog magazine spread beside an article
Activyl mobile landing page shown on three smartphone screens
Activyl 'Activated' banner ads in several web sizes
Hand holding a phone showing an Activyl banner ad on a retail shopping page
Activyl social post 'Meet the big dog in flea and tick protection' with a woman lifting a small dog
Activyl social post 'Water resistant for a full 6 months' with a woman playing with a dog in water
Activyl social post 'Kills ticks that may transmit Lyme disease' with a dog in a hiking backpack
Activyl Instagram post mockup on a phone with four social posts on orange background
Activyl in-store display pieces: brochure, floor standee and counter card
Activyl 6-month and 12-month rebate coupons on orange background
Activyl floor decal 'Step inside the ring of protection' shown in a pet store aisle