Jeff’s Donuts

I partnered with Jeff’s Donuts to revitalize their visual identity while staying true to their loyal, nostalgic fan base. The project began with a thorough brand audit, where I identified inconsistencies in the existing assets and opportunities for refinement. From there, I cleaned up the core brand elements—tightening up typography, refining the color palette, and standardizing usage—to create a more cohesive and flexible foundation.

To drizzle some new energy into the brand, I developed a set of supporting graphic elements and playful visuals that brought more personality and excitement to both digital and physical touchpoints. These additions helped enhance brand storytelling and gave layouts a more engaging, contemporary feel without losing the charm that makes Jeff’s Donuts a local favorite.