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Uncle Boojie’s Distilling Co.

Brand Audit / Visual Identity / Packaging / Apparel

ORIGIONAL LOGO: Andrew Kung Group
Exterior Mural: OSRS Mural Co.

Uncle Boojie’s is a Kentucky-born distillery steeped in heritage, storytelling, and a deep reverence for the generations that came before. I was brought in to conduct a full brand audit and visual identity review, covering logos, typography, color palette, packaging, apparel, and supporting collateral.

Key focus areas included organizing the logo system for clarity and hierarchy, refining type choices to better reflect the brand’s rustic elegance, enhancing packaging for stronger shelf impact, and evolving apparel designs to carry the spirit of the Kentucky hills and the family legacy they honor.

The outcome was a more cohesive and enduring visual system—one that carries forward the voice of generations past and supports Uncle Boojie’s journey into the next chapter of its story.

Uncle Boojie's Distilling Co. primary wordmark logo in cream and gold on charcoal
Uncle Boojie's circular badge logo with gold UB monogram on cream
Uncle Boojie's circular badge logo in cream and gold on charcoal
Uncle Boojie's circular badge logo in cream on burnt orange
Brand standards guide spreads showing logo usage, color palette, and typography for Uncle Boojie's
Repeating pattern of Uncle Boojie's wordmark and signature in gold on charcoal
Repeating pattern of black jug icons with UB monogram on gold
Uncle Boojie's business cards, dark front with gold border and cream back with contact details
Uncle Boojie's circular logo printed on linen cocktail napkins beside a whiskey glass
Uncle Boojie's cocktail menu with Howardstown story and Pour Decisions drink list
Family Gathering event flyer for Uncle Boojie's with illustrated fruit and cream paper texture
Social post offering 25% off Single Barrel Sensory Tour with a bourbon bottle being filled
Social post for a Dozens of Dollars String Band live music event at Uncle Boojie's
Valentine's social post offering 30% off tour with two Uncle Boojie's bourbon bottles and rose petals
Uncle Boojie's catering menu booklet, cover reading Perfect Down South Country Cookin'
Woman in white Uncle Boojie's T-shirt with circular logo and signature, holding a copper whiskey thief
Man wearing black T-shirt with Uncle Boojie's Distilling Co. wordmark
Inside neck label of black Uncle Boojie's T-shirt with gold logo and care icons
Cream Uncle Boojie's hoodie with gold signature on sleeve and jug-pattern hood lining
Gray sweatshirt with Uncle Boojie's Est. 1824 Kentucky Bourbon wheat emblem graphic
Grid of Uncle Boojie's food product labels for jams, sauces, syrups, honey, and belly rub
Three Uncle Boojie's bourbon jams: strawberry, blueberry, and peach
Uncle Boojie's Bourbon Caramel Sauce jar with illustrated ice cream sundae label
Uncle Boojie's Belly Rub jar with illustrated pig on label, on pink background
Uncle Boojie's Spicy Mary Mix bottle with red and gold label
Uncle Boojie's Spicy Mary Rimming Salt tin with red and white label
Uncle Boojie's Bourbon BBQ Sauce bottle label with illustrated barrel
Artist hand-painting Uncle Boojie's exterior brick mural, including a gold signature
Close-up of paintbrush applying gold signature lettering on black brick mural
Painter on a ladder lettering Distilling Co. on the black brick exterior wall
Finished Uncle Boojie's Distilling Co. mural on black brick building exterior
Mural detail reading Get a Little Nip! with gold Uncle Boojie signature on black brick
Uncle Boojie's tasting bar with arched back bar and bourbon bottles
Etched Uncle Boojie's whiskey glass with bourbon on a dark surface
Frosted glass door reading United States of America Bonded Warehouse in gold lettering
Black wooden Uncle Boojie's gift crate reading Great Bourbon Better People, in a barrel room

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