Morton Racing

Brand visuals for Morton Racing, an oval track team competing at Sportdrome Speedway in Clarksville, Indiana. The custom logotype draws directly from the oval shape of the track, capturing a sense of speed, motion, and continuous flow.

The identity leans into the grit and adrenaline of stock car racing, pairing bold forms with a dynamic, high-impact aesthetic. The mark was applied across the race car, team apparel, and supporting materials, creating a cohesive presence on and off the track.