To date, vaccination remains one of the most efficient methods of prevention against several major equine infectious diseases. With a wide range of vaccines available in the Merck Animal Health equine portfolio, our strategy was to re-introduce their premiere equine vaccine line under one name, PRESTIGE. Packaging was updated to reflect each vaccine color to create an overall spectrum of protection and make identification easier at a consumer level. Print and digital campaigns were created to announce this retail launch as well as highlight some of the key features of each product. A consumer sweepstakes was also created to celebrate the announcement of the new product line.
Packaging, Ad Campaign, Retail, Print Collateral, eCommerce, Merchandising, Copywriting