Equibrand Dallas Showroom
Concept and design of Equibrand’s retail showroom at the Dallas Market Center, a 5 million square foot wholesale trade center in Dallas, Texas. The idea of the space is to showcase their products so buyers and look, feel, touch, and experience them. Once they’ve walked through the show room, they’ll go into an office or conference room and view the whole catalog, select product colors, etc. I was provided blueprint schematic drawings of the space with a rough idea of where each brand should live and went to work on the visuals. The goal of the design was to be branded Equibrand but compliment the 5 brands (Classic Rope, Rattler Rope, Classic Equine, Martin Saddlery, and Cashel) with use of endorser images and established standards. Dimensional letters of the company tagline “Train | Compete | Win” serve as a focal point to draw your attention as you enter the space from the hall. Also a large custom mural was created incorporating a collage of images representing all 5 of their company brands using a red, white and blue color scheme to play off the idea of Made in America.
Environmental, Signage, Rendering