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The Café Southern Kitchen

Logo Design / Restaurant Branding

The Café has been part of the fabric of Paristown Arts District for decades, so it was an honor to help refresh the brand as it stepped into a new chapter as a Southern Kitchen.

The updated logo and visual identity embrace smoother forms, refined typography, and natural, earthy tones inspired by the restaurant’s rustic interior renovations. The scope extended beyond the mark to include menu design and interior signage, creating a cohesive system that carries the brand experience from the front door to the table. The goal was to modernize the brand while honoring the history that made it a Louisville staple.

The Café logo in white over a wood table with cake, fork and rosemary
The Café logo redesign shown as before and after, new rounded wordmark above the old Est. 1992 logo
The Café logo in brown on sage green and in cream on dark brown
The Café brand color palette: Café White, Café Tan, Café Green and Café Brown with color values
The Café typography specimen with Adventures Unlimited script, Minion Pro and Brandon Grotesque
The Café business cards with hand-drawn food illustration pattern and sage green back
Light hand-drawn Southern food illustration pattern for The Café
Sage green hand-drawn Southern food illustration pattern for The Café
The Café Suppertime menu on a plate with fork and knife on a wooden table
The Café "Blueberry Pastry" table sign in sage green beside a croissant
Round Café sticker with cake illustration reading "Handmade at The Café, Baked fresh daily, Paristown"
Myra's Corner coffee and bakery counter inside The Café with wood-framed signage
Painted "Bakery fresh daily" wall sign with Cookies, Pies and Cakes plaques
Framed in-store menu board for The Café with bakery goods, coffee, soups and grab and go items

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