Southern Racing is an ever-growing event management company that is host to various triathlons throughout the year. The Southern Indiana Triathlon and new this year, Tri24, a 24-hour sprint triathlon are a few of the companies biggest events. My mission was to develop a logo that would help the company stand out amongst their competitors by straying away from the typical “race” look and feel. Logo will be used on staff apparel as well as on other various promotional materials that can be handed out at events.
Brand Identity, Print Collateral, Swag