Skeeter Holler BBQ

Logo Design / Restaurant Branding

Smoke. Soul. Southern flavor—built into a brand that feels as real and unpolished as the food itself.

Created for Skeeter Holler BBQ inside Village Market Food Hall, the identity starts with a custom logo and expands into a gritty, texture-driven system. Rough type, layered elements, and a handcrafted approach create a sense of place—something worn-in, familiar, and rooted in tradition.

Applied across signage, menus, and merchandise, the system builds a cohesive presence that stands out and pulls people in—bold, flavorful, and unmistakably Southern.

Skeeter Holler BBQ & Fixins' logo in white on a rust banner over aged paper
Skeeter Holler BBQ & Fixins' logo in rust on a cream background
Skeeter Holler BBQ & Fixins' logo in cream on a rust background
Skeeter Holler BBQ & Fixins' logo on distressed red wood planks
Invitation mockup for Bourbon, Bluegrass & Barbecue Shindig with Skeeter Holler launch, surrounded by BBQ sauce
Smoked Brisket sign with Uncle Boojie's Barbecue Sauce in front of sliced brisket
Skeeter Holler BBQ & Fixins' logo on a black trailer smoker outdoors
Staff member wearing a rust Skeeter Holler BBQ & Fixins' t-shirt in a kitchen
Smoked BBQ Menu poster taped to a brick wall
Pulled pork, ribs, cornbread and sides in Skeeter Holler branded cups and trays
Overhead view of trays with brisket, ribs, pulled pork, sides and sandwiches
Pulled pork sandwich topped with a Skeeter Holler BBQ & Fixins' flag