Vaccination remains one of the most effective ways to prevent major equine infectious diseases. With a comprehensive portfolio of equine vaccines, Merck Animal Health aimed to unify its premier vaccine line under a single, recognizable brand: PRESTIGE
To strengthen brand cohesion and improve recognition, packaging was redesigned to assign each vaccine a distinct color, creating a clear and visually engaging spectrum of protection. A strategic print and digital campaign introduced the refreshed line, highlighting key benefits and driving awareness among veterinarians and horse owners. A consumer sweepstakes was also launched to celebrate the rebrand and further engage the equine community.
