Riley’s Roses is a foundation that was created to bring awareness to Cystic Fibrosis and this life-long genetic condition. This project came to life when my niece was diagnosed with Cystic Fibrosis at just 2 weeks old so this cause is near and dear to my heart. The rose icon in the logo has been repurposed as a repeating pattern as well as broken down into various graphic elements used across a variety of materials. The logo was also printed on t-shirts that were sold to raise money for The Cystic Fibrosis Foundation.
Brand Identity, Print