Brand visuals for Morton Racing, an oval track car racing team who competes at the Sportdrome Speedway in Clarksville, Indiana. Logotype was inspired by the oval shape of the track itself used for racing. Wanted to create a look and feel that represented the thrill and excitement of stock car racing. Logo was used on the actual race car as well as various materials for the racing team and crew.
Brand Identity, Print, Swag