Kentucky Equine Research
Kentucky Equine Research is an international equine nutrition, research, and consultation company serving horse owners and the feed industry. The company’s goals are to advance the industry’s knowledge of equine nutrition and exercise physiology, apply that knowledge to produce healthier, more athletic horses, and support the nutritional care of all horses throughout their life. Our task was to capture the mission of the company, align it with all its operations, and promote comprehension and awareness through marketing. We also wanted to create an overarching brand identity that rises above the commercial operations of the two business categories of the company. The entire packaging line also received a complete overhaul introducing a new systemic approach to product categories using color.
Brand Identity, Campaign Development, Packaging, Print Collateral, Tradeshow