GameDay 5K is a college football themed 5k where participants finish in a tailgate with beer, burgers and all things “tailgate”. I was asked to to create a logo that not only represented college football but also the fun, party atmosphere of the race itself. My goal was to create something that screamed fun as soon as you saw it and helped set the tone of the event. While brainstorming ideas for the logo, I came up with the idea to incorporate a foam finger to help tie together football and fun. As an extra touch, foam fingers would be printed up with the logo/name of the race on them and given to the runners as part of their entry fee. Runners wear them while running to make for a super fun and unique race experience.