Classic Equine Packaging


Research and design of new packaging solutions for Classic Equine, the western industry’s most trusted brand in horse sport products and equipment. The client came to us to not only create an updated cohesive product collection but to also solve various clarity issues that were present in the current packaging. With a goal of maximizing brand awareness in this crowded market, the chess piece icon was used as the focal point in each design. This project included designing over 30 different labels based on various product types including accessories that had to be visually unique but easy to implement in manufacturing.

CE_Legacy_Flat_Art

3500_LegacyPkg_01

3500_BootMerch_03

3500_CE_Pads_Wrap2

3500_PadSingle_03

3500_PadShipping2_05

3500_PadRack_03

3500_PoloWrap_01

3500_PoloMerch_02

3500_BellBoot_02