Cashel Campaign


Cashel© manufactures products designed to make riding horses safer, more convenient and affordable. We were asked to evaluate the existing set of ads and bring them all into one new cohesive campaign. In doing so, we transitioned into using “Enjoy The Ride” as their primary marketing message. Headlines were written for print and digital ads to play off of the idea of this new marketing message. These new visuals were used to also update the graphics of their existing trade show booth, helping them stand out in this competitive market.

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