Aura by Classic Equine

Classic Equine came to us to help launch their latest product, a performance horse cinch like no other on the market. Our challenge was to come up with a name for the product as well as create materials to launch it into the highly saturated equine sports market. After lots of research and brainstorming we settled on Aura, a word that can be defined as; the distinctive atmosphere or quality that seems to surround and be generated by a person, place, or thing. Since the function of a horse cinch is to surround the horse, almost like a belt, and is essential to hold the saddle in place for to the best performance, we felt this was a perfect fit. For the campaign graphics I wanted to create something that represented the essence of the word aura as well as visually incorprated elements from the product logo. Feeling is believing!