Louisville City FC

Proposed identity for Louisville City FC. After mixed reviews about their new logo, the organization decided to announce a nation-wide contest to help find a new logo. Over 200 logo designs were submitted from all across the country and I was honored to be selected as one of the top 3 finalists in the contest. Although my design was not selected as the final choice for the team, I have received nothing but positive feedback about my entry. My design is built around symbolism that not only represents soccer, but the future of the city of Louisville.

Brand Identity

 

LCFC

lcfc_logo

lcfc_logo-2

logo-3

logo_anatomy

shirts-3

jersey-upclose

shortspolos-2

lcfc-scarf

darkheather

jacket

hat

logo-burn

colorized